News

Worcester Bosch launches ‘Before Everything’ campaign

Published: 13-10-2020

On 26^th October, leading boiler manufacturer Worcester Bosch will launch its new TV and brand campaign, ‘Before Everything, there’s Bosch, Worcester Bosch’ – an advert that will bring to life the brand’s commitment to bringing warmth to UK households this winter.

View the teaser of the ad campaign 

The message of the campaign is clear: Before everything, there’s Worcester Bosch, and the role of Worcester Bosch in consumers’ homes cannot be underestimated.

Before the sun rises, and the day slowly wakes. Before the school runs and the morning jogs. Before heading off to work or the home office. Before the chaos and commotion of everyday life – Worcester Bosch is there to warm lives.

A warm shower, a family breakfast around the table, or sitting with your toes on the radiator, you can depend on Worcester Bosch. Always warm. Always there.

‘Before Everything’ has been developed following mass consumer research spanning 17 countries and over 10,000 people, to create a campaign that encapsulates the everyday morning routines and behaviours of consumers – and the importance of a warm, reliable boiler in making our wake-up routines an enjoyable one. Research revealed that Brits view the home as a sanctuary – a place for safety, security and comfort – and the new campaign firmly puts home comfort and belonging first.

Victoria Billings, Director of Marketing at Worcester Bosch, added: “For nearly 60 years, Worcester Bosch has been warming homes throughout the nation. Our ‘Before Everything’ campaign emphasises the role we play in everyday lives, and the home comfort this brings. Those morning routines – a hot shower, a warm bedroom, a homely feel throughout the house  – are made all the more comforting in the knowledge that before you wake up, Worcester Bosch already has.

“As temperatures begin to plunge, this campaign highlights the important role your heating system plays in creating a comforting home environment at all times. Essentially, we want homeowners to know that before the chaos and commotion of everyday life, Worcester Bosch will be there for you warming your day”

In addition to the TV advert launching 26^th October, ‘Before Everything’ will also roll seamlessly across the key channels, including three shorter-form online video versions, a new radio advert and a bank of social media content – beginning w/c 12^th October. Further digital assets include display advertising, re-marketing ads and website imagery.

The campaign launches just after Worcester Bosch was awarded a Which? Best Buy Award for the eleventh year running on its Greenstar gas boiler range – with reliability being rated exceptionally by consumers. This new campaign aims to keep brand awareness high, whilst creating a stronger bond with consumers during the winter period.